A Pop-up Market allows us to create a unique environment that engages customers and generates a feeling of relevance and interactivity. RVAg does various Pop-up Markets throughout the season at several different venues.
We have a monthly Pop-up Market at Lickinghole Creek Craft Brewery called the Crossroads Art Activité. This is a series of one day events to be held on the Lickinghole Creek Craft Brewery property.
Scheduled dates are: May 22nd, June 26th, July 24th, August 28th, September 25th, October 23rd. Vendors will be required to apply each month.
Here’s the link to apply online now.
Pop-up Markets – we had several pop-up markets this past year, including several at Aw Shucks Country Store, and one at the fire station in Fife, which offered double SNAP dollars and free cookware (via raffle) to low-income shoppers. In 2016, we will be part of a collaborate effort led by RVA Food Collaborative that will offer a mobile farmers market to low income food deserts. RVAg will be hiring the refrigerated truck and driver, stocking the truck with fruits and vegetables from our own market vendors, and delivering them to Western Goochland every other Sunday from June through the end of October. We are working with an association of churches and the Department of Social Services to get the word out, and will be offering our SNAP IT UP! Double Value SNAP (food stamp) program to customers in Western Goochland, which is the largest food desert in Virginia.
Stay tuned for news about more upcoming Pop-up Markets!