A Pop-up Market allows us to create a unique environment that engages customers and generates a feeling of relevance and interactivity. RVAg does various Pop-up Markets throughout the season at several different venues.
In 2018, we are offering several Pop-up Markets in Western Hanover, as well as the Lake Anna Arts Festival, which is a series of four one day arts festivals on beautiful Lake Anna in Bumpass, Virginia.
Past Pop-up Markets – we have had several pop-up markets in past years, including several at Aw Shucks Country Store, and one at the fire station in Fife, which offered double SNAP dollars and free cookware (via raffle) to low-income shoppers. In 2016, we were part of a collaborate effort led by RVA Food Collaborative that offered a mobile farmers market to low income food deserts. RVAg will be hiring the refrigerated truck and driver, stocking the truck with fruits and vegetables from our own market vendors, and delivered them to Western Goochland. We worked with an association of churches and the Department of Social Services to get the word out, and offered our SNAP IT UP! Double Value SNAP (food stamp) program to customers in Western Goochland, which is the largest food desert in Virginia.
Stay tuned for news about more upcoming Pop-up Markets!